Southern Off Road Partners with Parts Unlimited Greatly Expanding UTV/ATV Parts Offerings

(Pelham, Al ) Southern Off Road Inc. has announced the conclusion of arrangements to become a distributing partner with Parts Unlimited, one of the preeminent suppliers of parts, accessories and apparel to UTV, ATV and off road motorcycle enthusiasts.  Southern Off Road has greatly expanded its offerings in the UTV and ATV segment, and, as a dealer of three OEM UTV manufacturers, it made sense to partner with Parts Unlimited to better serve SOR’s growing customer base.


“By bringing in Parts Unlimited, Southern Off Road can now ensure access to millions of parts, entire ranges of helmets, gloves and apparel, as well as ensuring a steady supply of the items required to complete routine service and maintenance for our customers in a timely manner” claims Keith Lovelady of SOR.  Southern Off Road has been serving the ATV, UTV, and adventure motorcyclist market for years, offering everything from basic maintenance to over-the-top builds. Southern Off Road continues to grow its abilities to satisfy this customer base, and adding Parts Unlimited to its dossier of partners exemplifies the commitment SOR has to supporting every aspect of the off road enthusiast community.


 “Over the last few years, we have seen a marked increase in the number of our customers who are getting into the UTV and ATV scene” comments SOR’s Stephen Sandrik. “ We have noticed that more couples and families are taking up the sport, along with the traditional UTV/ATV guys who have always used them for sport, hunting and work.  With an increasing number of places available to ride, and even vacation destinations gearing themselves up to be the place to bring your side by side for a weekend of fun, it was evident to us that the traditional motorsports dealerships did not have the capacity, inclination, or skill set to provide the type of aftermarket solutions that riders are after.”


That is where the partnership between SOR and Parts Unlimited comes in.  With a deep pool of talented technicians, and a long history of building, equipping and selling four wheel drive vehicles SOR has the technical skills to carry out intensive customization and big builds that traditional dealerships hesitate to take on.  Parts Unlimited gives Southern Off Road access to a great toolkit with one of the deepest aftermarket parts catalogs in the industry. This will allow SOR to better assist customers in every aspect of UTV and ATV ownership, from initial purchase, to customization, to simply keeping it running properly year in and year out, no matter how severely it is used.


With more side by sides and four wheelers out on the trail than ever before, customers are finding that wait times at some dealerships can eat into an entire riding or hunting season.  Set your appointment today at Southern Off Road to ensure the fastest service possible, and spend more time riding and less time waiting for parts or service.


Remember, Southern Off Road is now a CFMoto, Hisun, and Odes UTV/ATV Dealership, meaning that not only is SOR a great place to get parts for your machine, it is also a great place to pick up your next one.  Unlike many dealerships, SOR offers test rides, and is happy to take in trades as well, making Southern Off Road your one stop shop for all things UTV and ATV.